Samsung Bespoke Digital Appliances

In 2025, Samsung reimagined home life with Bespoke AI, a line of smart appliances that simplify daily chores. With 80% of families arguing over housework, our sleek, cinematic campaign which ran globally showcased how an AI-powered home can create a smoother, more harmonious life. Introducing Home Living Made Simple. Bespoke AI. 

TEAM:
Sakshi Choudhary (ECD)
Edu Citron (GCD)
Bella Noe (Copywriter)

A man can’t check his oven because his cats have finally decided to sit on his lap! Luckily, Bixby & Bespoke AI makes keeping an eye on dinner simple.

When a kid’s parents are out of town, he leaves their house a mess. But, thanks to Bespoke AI, the place is sparkling clean by the time dad arrives home.

A competitive dad and daughter go head-to-head in an intense video game. Nothing stops them. Not even their laundry.

When a mom forgets Spencer’s Birthday, Bespoke AI has her back with plenty of cake recipes. P.S. We got to make this spot with a turtle and a dog.