Quaker® Chewy

Due to COVID, so many summer camps we're canceled or going virtual which limited access to those children from low-income communities. To help children and families experience a fun summer. Camp Chewy partnered with the American Camp Association and Andy Grammar to create a purpose-driven, new soundtrack of the summer. Our campaign garnered 11.1B+ impressions and created a new song called ”C.A.M.P.” which led to a donation of $200,000 to the American Camp Association, sending up to 500 kids to summer camp over the next two years. 

TEAM:
Kenny (ACD/CW)
Colleen McTaggart (ECD)

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