With Halloween 2020 basically canceled, Halloween 2021 needed to make up for lost time. So, we went big—literally—with a seven-foot-tall costume for four. In partnership with Hollywood costume designer Dawn Dunning, we transformed the signature Kit Kat bar into the most sought-after Halloween costume of 2021. The KitKat Halloween costume exceeded our goals, increased sales, and was deemed the “Most Creative Four-Person Costume of 2021" by the Halloween & Costume Association.
TEAM:
Kenny (ACD/CW)
Colleen McTaggart (ECD)