Jimmy Dean Toaster Pop-Ups

After being tasked with coming up with a creative idea to support the launch of Jimmy Dean’s new Toaster Pop-ups, we brainstormed and not only created digital banner and radio ads to run across Spotify but also designed a Snapchat filter to playfully engage households with our product. Utilizing Snapchat's AR Face Recognition technology, we crafted our Food Face Lens. Users simply open their mouths and are projected onto Toaster Pop-ups, seamlessly integrating with the rest of the campaign.

TEAM:
Geoff Berg/Eduardo Cintron (CDs)
Mary Paisley Belk (Copywriter)

Social Integration