Jimmy Dean Mispelling Bee

For Jimmy Dean's first partnership with the Scripps National Spelling Bee, we challenged the audience in a contextual way with ads designed with intentional misspellings. Each execution was also gamified, offering free breakfasts to people who spotted them. For each entrant, the brand donated to support literacy across the country.

TEAM:
Mark Price/Nick Sesto (ACDs)
Geoff Berg/Eduardo Cintron (CDs)
Isaac Pagán Muñoz (ECD)
Joe Sciarrotta (CCO)