General Electric

GE was set to release the first and only front load washer with UltraFresh Vent System featuring OdorBlock™, allowing you to "shut the front door" on front-loader odor.
In 2019, during our summer internship at FCB Chicago, my copywriting partner and I conceptualized and pitched “Front-Load Face,” which was later adapted to “Front Loader Odor.” After our team presented it to the client, the concept was approved, produced, and aired on national television.

TEAM:
Jared Leong (CW)
FCB 2019 GE Team

Haier

In 2016, Haier acquired GE Appliances. Haier is a home appliance and consumer electronics company that creates appliances for those who “are […] adventurers who live outside of their kitchen and laundry room”. We came up with a few different social media posts to advertise the Haier appliances accompanying the “Born for City Living” tagline. Each post highlights specific elements of the appliance and includes a tagline specific to a city native.