Gatorade | Beat The Heat

Gatorade Beat the Heat is an annual summer program focused on educating Gen Z athletes about the importance of heat safety and the role hydration plays in overall sports performance. In the summer of 2022, we teamed up with our Gatorade roster athletes and reframed the social trend of Thirst Traps as a reminder of the many symptoms of dehydration.

TEAM:
Joel Rodriguez (ECD)
Alex Kenny (CD)
Ashleigh Smith
Drop Tree Productions