To help raise awareness and culturally elevate the Cheetos Mac 'N Cheese brand, we crafted the summer’s hottest accessory - The Fanny Mac. Designed to perfectly hold a Cheetos Mac ‘N Cheese quick-cook cup, fans had the chance to enter to win a Fanny Mac for all their summer adventures. The giveaway made headlines in outlets including Comic Book and PennLive, resulting in a total of over 27 million impressions and over 1k+ total entries.
TEAM:
Kenny (ACD/CW)
Colleen McTaggart (ECD)