To celebrate the launch of two iconic brands coming together—Absolut Vodka and Ocean Spray—we created a campaign focused on taste appeal, featuring macro shots of the two liquids combining to make an Absolut Vodka Cranberry. Our goal was to make consumers want to try the drink from their screens.
TEAM:
Sakshi Choudhary (GCD)
Chris Deaver (Copywriter)
Aaliyah Joseph (AD)
Bella Noe (Copywriter)
Joe Sciarrotta (CCO)